Even though she's a Gator (ugh), I'm pleased to announce Shannon Herbon as MLMC's newest director of media relations. Shannon's fearless when it comes to working with the media and we've already seen an uptick in placements since she joined us a few weeks ago.

Please join me in welcoming Shannon to the MLMC team. Oh, and War Eagle :)

MLMC announces Director of Media Relations
 TAMPA, Fla. (June 10, 2011) – MLMC, a marketing communications and public relations agency based in Tampa, Fla., announced Shannon Herbon as its new director of media relations on Friday, June 10. As director, Herbon will develop and implement the company’s overall strategic media relations programs and maintain relationships, while dispensing newsworthy information to the media.

“I am looking forward to joining such a dynamic and results-driven team,” said Herbon. “As director, I will be aiding in the extraordinary exchange of ideas between our clients and the media, while providing knowledgeable and strategic guidance.”
Herbon has more than 12 years of progressive experience managing and implementing public relations and marketing strategies, resulting in millions of dollars of publicity and profit for her clients. With a variety of experience in communications, public relations, graphic design and marketing, Herbon has worked with institutions such as Metropolitan Ministries, a homeless shelter in the Tampa Bay area; the People's Princess Charitable Foundation, a global tour of the royal gowns once owned by the late Diana, Princess of Wales; Brock Communications, a full service public relations and marketing firm based in Tampa, Florida; and the Tampa Bay Performing Arts Center, frequently ranked as one of the top 10 performing arts venues in the world.

A graduate of the University of Florida, she received her Bachelor of Science in Public Relations with a concentration on Business Administration. She resides in Wesley Chapel, Florida with her husband Andy and their two children, Ainsley and Max.
About MLMC
MLMC is a communications firm with deep roots in trade and general media relations and specialties in social media, event marketing and corporate communications. Founder Megan Licursi and her team have crafted and executed results-driven campaigns for a wide range of clients, from business-to-business stalwarts like AK Steel, CONTECH Construction Products and National City to consumer powers such as Dryel, Downy, Fazoli's and the funky with Evolution Robotics and Haunted Attraction Magazine.

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