As parents, we’ve found ourselves at the convergence of two key groups: mommy bloggers and the advertisers and marketers who realize that bloggers are an important audience to take seriously. And we want to help those two groups talk to one another. While limiting the spam and irrelevant back talk :)
So we’re compiling a list of bloggers into our Blogger Black Book, a directory of mommy bloggers that helps advertisers and marketers know that who's out there and most importantly how they'd like to be contacted-if at all-for everything from product reviews to contests.
Our Blogger Black Book will be offered on a subscription-basis to marketers and PR agencies nationwide. A portion of the proceeds will be donated to a children’s nonprofit each month The bloggers themselves will even have a voice in helping us choose which organization gets these funds.
We’ve put together a survey that will help us make the Blogger Black Book more than just a list. A proprietary ranking system will ensure that thelist will help represent the blogger, their online presence and ensure we, as marketers, have no excuse when contacting them. Hopefully the end result will mean more relevant communication and a better use of the blogger's time.
If you know are a mommy blogger, or know one who should be included, this survey will ensure you’re included if you want to be. You can find the survey here: http://budurl.com/mom1
If you complete the survey, you’ll be entered into a contest to win a $100 gift card from Amazon.com.
If you have any questions, feel free to call me or e-mail me.
